Located at 1301 S. Ocean Drive, this approximately 4 acre site on the barrier island currently houses the City’s Hollywood Beach Culture and Community Center, Harry Berry Park, and two asphalt surface parking lots.
Background and Process Overview
In February of 2020, the City Commission discussed the condition of the current community center and development interest in this site in a public Commission Real Estate Workshop. The direction was to broadly market any opportunity to redevelop the site to achieve the best possible proposals for the benefit of Hollywood residents. By the end of March, the City received an unsolicited proposal for the redevelopment of the site. The unsolicited proposal was determined to be a qualifying project as required by the state public-private partnerships statute, and the city issued the required Notice of Receipt of an Unsolicited Proposal and a willingness to accept competing proposals. The City’s real estate advisory firm, CBRE, marketed the opportunity nationally and internationally to more than 20,000 development contacts. The proposals were due in September 2020, and by October, the proposals were in technical review. In January 2021, the City Commission received an overview of the top 4 proposals in a public meeting, and in February, the firms submitted their best and final offers based on Commission and community feedback. This resulted in a final ranking, and on March 17, 2021, the City Commission approved the final ranking and authorized negotiations with the Related Group, the top ranked proposer. Weekly meetings between City staff, advisory consultants CBRE, and Related Group are taking place to develop a term sheet for the project. The term sheet will be presented to the Commission for approval in August 2021. The Comprehensive Agreement will be presented to the City Commission for approval in early fall. Development Plans will go before the Planning and Development Board and City Commission for final approvals.
Proposed Public Improvements
The redevelopment plan includes a new community center and other public amenities. The Related Group is working with the City to gain public feedback on the proposed public improvements and make adjustments to the plan based on feedback from the community. The first Community Input Session was held on Thursday, June 17, 20201 as a way to gain an understanding of what the public would like to see as part of the redevelopment of the site. Some of the proposed public improvements include:
- 20,000SF Community Center
- 158 Public Parking Spaces
- 5,000SF Public Restaurant
- Harry Berry Park
- Public space, plaza area, green space
- Pavered Sidewalk along Surf Road as a safe pedestrian access to the Community Center from the Broadwalk
- Landscaped Sculpture Park along A1A
Over 100 members of public, City staff and the Development Team participated in a virtual Community Input Session on Thursday, June 17, 2021. Some of the attendees shared their thoughts and suggestions for the proposed project via the chat and polling features. Of those who responded, participants were generally supportive of the design concept presented for a new community center and took the opportunity to share their thoughts on what they would like to see in a new facility. Positive comments were received regarding the project proposed design and its upscale appearance. Respondents were split between a casual dining restaurant or no restaurant at all. The largest percentage of respondents (40%) were in support of a pavered sidewalk along Surf Road connecting to the Community Center and a sculpture park along A1A. Please click on the link below to review the full poll results and additional resources. Poll results and the list of attendees may also be viewed in the video recording from the meeting. In addition to feedback on the public amenities, attendees submitted feedback via the Chat feature regarding parking, traffic, over-development, and maintaining open/green space and existing dunes. Additional opportunities to provide feedback will be offered as the project moves through the development process.
Project Team Contacts
Department of Development Services
Office of Communications, Marketing & Economic Development