Stand Out Online With Google's Tools for Small Business
This workshop will introduce you to Google's many tools to help you operate your business. Having an online presence is important to the success of many businesses. Visibility on search sites can lead customers to your business. Google is one of the "go to" places for online searches. Google can also provide significant cloud based infrastructure for small businesses that empowers owners at little or no cost. This workshop will introduce you to Google's many tools to help you operate your business. Get your business on Google for free. Learn how to be found when people search on Google. Position your business on Google Maps. Build your first website for free. Use Google tools to start a website. View templates that are easy to use.
Monday, March 7 • 6PM • Webinar • Free • Register Here
Show Me the Money - Financing Options for your Small Business
This class discusses the multiple sources of capital for starting and growing a small business. The pros and cons of the funding sources are also reviewed. Topics to be discussed include familiar options such as self-financing, funding from friends & family, and partnerships. Other sources are reviewed such as:
- Small Business Loans
- SBA Loan Guaranty Program
- Microloans
Some less conventional financing sources along with their pros and cons are also discussed, including selling equity (shares), venture capital, angel investors, and crowd funding.
Wednesday, March 9 • 11AM • Webinar • Free • Register Here
Build a Paid Marketing Strategy
Trying to build a strong paid marketing strategy that increases your lead generation and bottom line? Learn the basics of paid advertising through marketing, key platforms to utilize, and tools to build a strategy to grow sales. Learn the advantages of different marketing outlets such as Facebook, Instagram, LinkedIn, Tik Tok, Google, and Amazon. Hear tips on how to utilize each platform effectively and how to capitalize on paid advertising for sales and lead generation.
Learn:
Budgeting effectively
Analytics that matter in paid advertising
Building a strong funnel using ads
Effective content creation
Targeting a specific audience
Wednesday, March 9 • 6PM • Webinar • Register Here
Build Your Marketing Mindset Webinar
Do you need to supercharge your marketing strategy to reach more potential clients? Creating a successful marketing mindset is equally as important as it is to have the right marketing actions in your marketing plan. For any business, having the right mindset can help them see things from a potential client’s point of view and how they should be marketing to current and potential customers. A good marketing mindset not only puts your customer at the center of things, it also helps you develop your sales process. You need to have confidence in both yourself and the products or services you offer. Many business owners underestimate the value of what they offer. In this webinar, you will learn about common marketing mistakes such as where businesses undervalue what they sell and struggle to convey the true value to potential clients. Participants will also learn how to put marketing on center stage for your business to scale properly.
Thursday, March 10 • 1PM • Webinar • Free • Register Here
MS PowerPoint Basic
PowerPoint is a component of the Microsoft Office suite, and it can help you create presentations and slide shows. This Microsoft PowerPoint basic tutorial is for beginners or those looking for a refresher. This high level review will cover the basics and will help you learn how to navigate the program in order to create a basic presentation on your own. This step by step review can also be used to practice alongside of the instructor as she navigates through the tabs and tools in real time if you have access to your own version of PowerPoint during the training and a second monitor. All the basics of PowerPoint, such as selecting, adding & formatting new slides, inserting text, pictures, graphs & charts, formatting, transitions & animations will be covered.
Saturday, March 12 • 9:30AM • Webinar • Free • Register Here
Women's Business Summit
In celebration of Women’s History Month, join the SBA's Office of Women’s Business Ownership and the Nasdaq Entrepreneurial Center for the virtual Women’s Business Summit on March 29-30, 2022. The free event will include power-packed panels, inspirational fireside chats, and 'Ask an Expert' workshops to help you build, scale, and grow your business. Panels and discussion topics include:
- Innovation and Investment
- Building an Equitable Recovery Framework for Women Entrepreneurs
- From Essential Worker to Essential Entrepreneur: CARE Economy Entrepreneurship Opportunities
- The $100B Marketplace: Contracting Opportunities for Women-led Firms
- Exporting & E-Commerce
- The Changing Landscape for Entertainment and Hospitality Industries
Tuesday, March 29 - March 30 • 11:30AM - 5:00PM • Webinar • FreeRegister Here 
