City of Hollywood
Hispanic Affairs
Council
YEAR 2008 GOALS &
OBJECTIVES
Background
The
Hispanic/Latino population in the City of
Hollywood
experienced a 200% growth between the 1990 to 2000 census. As of 2006, the
Hispanic/Latino population numbered 43,250 and is expected to grow another 25%
to 54,190 by 2011. Hispanic/Latino population in the City’s neighborhoods peaks
at 41% in zip code 33024 in West Hollywood.
Nearly
one third of the city’s residents are now of Hispanic/Latino origin. These individuals represent the whole of the
Hispanic diaspora and include families from Spain,
South and Central America as well as the Caribbean.
(These numbers do NOT include Brazilians or Portuguese who do not consider
themselves Hispanic or Latino.)
23%
of the Hispanic/Latino city residents have a college/bachelors and/or grad or
professional degree. 20% have attended some college. 24% of the residents are
Puerto Rican; 19% Cuban and the largest grouping, 57%, are from Latin American
countries, as well as the Caribbean, Mexico
and Spain.
Colombians are among the fastest growing groups in Broward followed by
Venezuelans.
54%
of Hispanics are home owners with a median household income of $40,390; the
income average is $47,880. 16% of Hispanic/Latino households make $75,000 or
above.
Hispanic
businesses have followed the Hispanic/Latino growth. Restaurants, grocery
stores, beauty salons, funeral homes and a variety of professional services now
call the City of Hollywood
home.
The
Latin Chamber moved back to the city in 2006 and has a number of events in the
city. Hispanic Unity of Florida, a nonprofit, continues to grow and serve
Hispanic residents, many from the City of
Hollywood.
Hispanics
living in Hollywood vary tremendously in their
level of acculturation as well as number of years in the U.S. They
represent more than 21 different nations and cultures. Most come from countries
where public involvement or discourse does not exist – actually, in some cases
it is discouraged and/or punished. Education on civic and public involvement is
an essential first step in growing an engaged citizen base. And, engagement of
this group – which represents 30% of the city’s residents – is essential for the
continued quality of life of all the city’s residents.
About
the Hispanic Affairs Council/City of
Hollywood
The
Hispanic Affairs Council’s (HAC) mission is to act as a bridge between this
vibrant and growing Hispanic/Latino resident base and the City of Hollywood
(CHO) elected officials and government departments. Its overarching goal is to
create communication links between the residents and city government. The
ultimate goal is to improve the quality of life for all residents of the city.
City of Hollywood
Hispanic Affairs
Council
2008
goals and objectives
I
GOAL:
To serve as liaison with the City Commission and Administration and to
communicate issues of relevance to the Hispanic community.
Objectives:
A
To hold Council meetings in
different areas of the City to seek input from Hispanic residents on issues of
concern.
Action Steps
1.
Conduct community meetings outside City Hall.
2.
Conduct outreach to Hispanic residents using a variety of communication
vehicles.
a)
Hispanic Affairs Council (HAC) will design bi-lingual flyers on a quarterly
basis announcing upcoming council meetings as well as other special
informational sessions. Need City of Hollywood (CHO) funding to print flyers.
Quantity: TBD.
b)
COH to assist the HAC by distributing flyers (see item a) in New Resident
packages.
c)
COH to assist with meeting announcements published in newsletters/emails sent to
the following chambers: Latin Chamber, Hollywood Chamber, Puerto Rican Chamber
and Colombian Chamber.
d)
COH will promote HAC meetings on city website in English/Spanish.
e)
COH will publicize each meeting in its newsletters and other publications in
English/Spanish and include HAC contact information.
f)
COH will assist HAC in producing a video explaining the mission of the Council
to be shown through the local cable television station and other appropriate
media.
3.
HAC will present updates and a final report to the City Commission HAC requests
the City assign an individual to work with HAC to assist us in implementing
several of these outreach activities which will require City involvement.
4. COH to
complete a needs assessment survey through a public participation plan initiated by HAC.
B
To inform the Hispanic
community about issues and policies of the City of
Hollywood.
1.
HAC will work with the COH using the same outreach vehicles outlined above to
communicate COH issues to Hispanic residents.
2.
HAC requests that the COH appoint a contact person within key city departments
to work with HAC members on issues dealing with Hispanic residents.
C
To continue to work toward
increasing Hispanic employment within
Hollywood’s government.
HAC will request from the COH a bi-annual employment census
data as well as request an HR representative to share information on hiring
practices and trends.
D
To increase Hispanic participation on City Boards and Councils, and in
particular on the CDBG Advisory Board.
II
GOAL:
To promote and support Hispanic culture in the City of
Hollywood.
Objectives:
A
To support cultural and civic
events in the City of Hollywood
during Hispanic Heritage Month.
1.
COH will provide space for art exhibit during Hispanic Heritage month.
2.
HAC will take lead in annual art exhibit of Hispanic artists and identify
artists who are available to exhibit.
3.
HAC will partner with the Broward County Library and make the exhibit a
collaborative event with them.
B
COH to continue support of the
Hollywood Beach Latin Festival (facilitating permitting as well as supporting
financially) and their efforts in securing scholarships for Hispanic students.
C
To support cultural and civic
events in the City of Hollywood
1.
The HAC would like to pilot in 2008 a Hispanic Heritage Recognition Gala
supported by the city.
2.
HAC requests the city’s support in providing technical assistance in creating
the gala (point person to work with) as well as financial assistance in creating
the event.
3.
HAC will be responsible for project managing the event, including initiating
meetings, assisting with creating the concept of the gala, assist in selecting a
keynote speaker, assisting in marketing the event including design of
invitations, mailing lists and RSVP’s.
III
GOAL:
To promote Hispanic tourism in the City of Hollywood from Latin American, the
Caribbean
and sister cities.
Objectives:
A
COH will provide the HAC
tourism materials in Spanish for distribution Special attention to be given to
Hollywood’s Latin American sister cities: Ciudad de la Costa, Uruguay; Guatemala
City, Guatemala; Lecheria, Venezuela, and Higuey-Punta Cana, Dominican Republic.
B
COH will provide travel
literature in Spanish and a Spanish section in the City’s web page.
C
HAC will Explore collaborations
with Hispanic businesses, CRA, chambers and associations to promote local
business and tourism to Hollywood.
Sun-Sentinel
Research/Marketing Department/April 2007. Please see attached data
pages.
City of Hollywood, Florida, Hispanic Affairs Council Year 2007 Annual
Report
City of Hollywood
Hispanic Affairs Council
YEAR 2007 GOALS & OBJECTIVES
Background
The
Hispanic/Latino population in the City of Hollywood experienced a 200% growth
between the 1990 to 2000 census. As of 2006, the Hispanic/Latino population
numbered 43,250 and is expected to grow another 25% to 54,190 by 2011.
Hispanic/Latino population in the City’s neighborhoods peaks at 41% in zip code
33024 in West Hollywood.
Nearly
one third of the city’s residents are now of Hispanic/Latino origin.
These individuals represent the whole of the Hispanic diaspora and include
families from Spain, South and Central America as well as the Caribbean. (These
numbers do NOT include Brazilians or Portuguese who do not consider themselves
Hispanic or Latino.)
23% of
the Hispanic/Latino city residents have a college/bachelors and/or grad or
professional degree. 20% have attended some college. 24% of the residents are
Puerto Rican; 19% Cuban and the largest grouping, 57%, are from Latin American
countries, as well as the Caribbean, Mexico and Spain. Colombians are among the
fastest growing groups in Broward followed by Venezuelans.
54% of
Hispanics are home owners with a median household income of $40,390; the income
average is $47,880. 16% of Hispanic/Latino households make $75,000 or above.
Hispanic
businesses have followed the Hispanic/Latino growth. Restaurants, grocery
stores, beauty salons, funeral homes and a variety of professional services now
call the City of Hollywood home.
The Latin
Chamber moved back to the city in 2006 and has a number of events in the city.
Hispanic Unity of Florida, a nonprofit, continues to grow and serve Hispanic
residents, many from the City of Hollywood.
Hispanics
living in Hollywood vary tremendously in their level of acculturation as well as
number of years in the U.S. They represent more than 21 different nations and
cultures. Most come from countries where public involvement or discourse does
not exist – actually, in some cases it is discouraged and/or punished. Education
on civic and public involvement is an essential first step in growing an engaged
citizen base. And, engagement of this group – which represents 30% of the city’s
residents – is essential for the continued quality of life of all the city’s
residents.
About the
Hispanic Affairs Council/City of Hollywood
The
Hispanic Affairs Council’s (HAC) mission is to act as a bridge between this
vibrant and growing Hispanic/Latino resident base and the City of Hollywood
(CHO) elected officials and government departments. Its overarching goal is to
create communication links between the residents and city government. The
ultimate goal is to improve the quality of life for all residents of the city.
Sun-Sentinel Research/Marketing Department/April
2007. Please see attached data pages.
City
of Hollywood
Hispanic Affairs Council
2007 goals and objectives
I
GOAL: To serve
as liaison with the City Commission and Administration and to communicate issues
of relevance to the Hispanic community.
Objectives:
A
To hold Council
meetings in different areas of the City to seek input from Hispanic residents on
issues of concern.
Action Steps
1.
Conduct two to
four community meetings in 2007.
2.
Conduct outreach
to Hispanic City of Hollywood (COH) residents using a variety of communication
vehicles.
a)
Hispanic Affairs
Council (HAC) will design bi-lingual flyers on a quarterly basis announcing
upcoming council meetings as well as other special informational sessions. Need
City of Hollywood funding to print flyers. Quantity: TBD.
b)
COH will assist
the HAC by distributing flyers (see item a) in New Resident packages.
c)
Meeting
announcements published in newsletters/emails sent to the following chambers:
Latin Chamber, Hollywood Chamber, Puerto Rican Chamber and Colombian Chamber.
d)
COH will promote
HAC meetings on city website in English/Spanish and provide email links to HAC
council chair or City Co-Liaison’s email address.
e)
HAC will gather
and City will add to the HAC website page bios of each HAC member.
f)
The COH will
publicize each meeting in its monthly newsletter and other publications in
English/Spanish and include HAC contact information.
3.
HAC will present
updates and a final report to the City Commission HAC requests the City assign
an individual to work with HAC to assist us in implementing several of these
outreach activities which will require City involvement.
B
To inform the
Hispanic community about issues and policies of the City of Hollywood.
1.
HAC will work
with the COH using the same outreach vehicles outlined above to communicate COH
issues to Hispanic residents.
2.
HAC requests
that the COH appoint a contact person within key city departments to work with
HAC members on issues dealing with Hispanic residents.
C
To continue to
work toward increasing Hispanic employment within Hollywood’s government.
HAC will request from the COH
a bi-annual employment census data as well as request an HR representative to
share information on hiring practices and trends.
II
GOAL: To
promote and support Hispanic culture in the City of Hollywood.
Objectives:
A
To support
cultural and civic events in the City of Hollywood during Hispanic Heritage
Month.
1.
COH will provide
space for art exhibit during Hispanic Heritage month.
2.
HAC will take
lead in annual art exhibit of Hispanic artists and identify artists who are
available to exhibit.
3.
HAC will partner
with the Broward County Library and make the exhibit a collaborative event with
them.
B
COH to continue
support of the Hollywood Beach Latin Festival (facilitating permitting as well
as supporting financially) and their efforts in securing scholarships for
Hispanic students.
C
To support
cultural and civic events in the City of Hollywood
1.
The HAC would
like to pilot in 2008 a Hispanic Recognition Day Gala supported by the city.
2.
HAC requests the
city’s support in providing technical assistance in creating the gala (point
person to work with) as well as financial assistance in creating the event.
3.
HAC will be
responsible for project managing the event, including initiating meetings,
assisting with creating the concept of the gala, assist in selecting a keynote
speaker, assisting in marketing the event including design of invitations,
mailing lists and RSVP’s.
III
GOAL: To
promote Hispanic tourism in the City of Hollywood from Latin American, the
Caribbean and sister cities.
Objectives:
A
COH will provide
the HAC tourism materials in Spanish for distribution Special attention to be
given to Hollywood’s Latin American sister cities: Ciudad de la Costa, Uruguay;
Guatemala City, Guatemala; Lecheria, Venezuela, and Higuey-Punta Cana, Dominican
Republic.
B
COH will provide
travel literature in Spanish and a Spanish section in the City’s web page.
C
HAC will Explore
collaborations with Hispanic businesses, CRA, chambers and associations to
promote local business and tourism to Hollywood.
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